Kairos Esports was tasked with handling KFC’s entire gaming and esports strategy.
The goal was to enter the space in as much of a genuine and authentic way as possible and build a rapport with the gaming audience, with both casual and more serious players. Through larger scales activations with influencers and esport tournaments, KFC would be confirmed as a brand at the forefront of this rapidly growing industry.
The project works off three main pillars:
1. Always on social strategy across Twitter, Instagram, Twitch and YouTube
2. Influencer strategy, utilising Kairos Esports’ vast network of over 14,000 influencers and professional players to amplify the content across a variety of channels
3. Large scale esport activations, leveraging our relationships with the biggest game publishers in the world to create truly impactful events.
With the launch day of the social aspect of the project garnering over 525,000 views on the launch trailer alone, while in total accruing over 8 million impressions across social channels, the project got off to the best possible start. Now, through creating daily content across multiple channels, the Twitter account currently has over 32,500 entirely organic followers in 12 weeks and enjoys some of the best engagement rates across the entire landscape - the numbers achieved on the account on a daily basis are there for all to see.
The reception KFC's entry into the space has had is a testament to our fantastic understanding of the landscape and more importantly, how to resonate with the community that is notoriously unforgiving.
Moving into 2019 the project scales up drastically across all aforementioned pillars within the project, keep an eye out for what's to come!