Posted | June 5th, 2019
From Zero to Second Place in World-Class Esports within 67 Hours – Kairos Takes on CWL
On April 30th 2019 at 16:57, an opportunity presented itself to Kairos Esports. The opportunity to take part in the largest Call of Duty tournament in Europe. The only catch, it started in 67 hours.
On Friday May 3rd Kairos Esports made their tournament debut at the Call of Duty World League (CWL) in London, the third open event of the CWL season. Having acquired some of Europe’s most talented Call of Duty players, the team ran the gauntlet of the Open tournament where 90 teams would compete for their share of the $75,000 prize pool.
In order to enter the tournament the team needed funding. Due to our knowledge of the scene along with being fans of Call of Duty esports, we made the decision to provide the financial backing for the event. Captained by 2016 CWL Championship runner-up Josh “Joshh” Lee-Sheppard, Kairos Esports entered the event seeded second, just behind Australian favourites Mindfreak.
The team got off to a hot start, taking victories in the opening two rounds of the tournament. It was in the third round where they would be matched up against the seventh seed, North American (NA) team Sage Esports, but the squad managed to defeat the NA side with a strong 3-1 victory.
This was a great result and acted as a fantastic warm-up for the next match, which was one of the team’s toughest challenges of the tournament. Facing off against fellow European team Vodafone Giants, the match came down to the wire in the fifth and final map where Kairos Esports would score the victory and book their place in the finals of the winner’s bracket.
Aspire Esports, the highest seed coming from North America stepped up to the plate to challenge Kairos for the much coveted spot in the final. After a very close and admirable fight from both sides, Kairos was able to take the win and successfully qualify for the Grand Finals which was a best-of-five series separating us from our first ever championship victory.
Tournament top seed Mindfreak lived up to their reputation and met us in the Grand Finals on the main stage and fought tooth and nail to be crowned CWL London Open champions. Unfortunately for Kairos Esports, our team ran out of steam at the final hurdle and were not able to secure the victory. Mindfreak played out of their minds and earned both the title of CWL Champions and $15,000 in prize money. Coming second Kairos Esports managed to walk away with $12,500 (all of which went to the players) and a very well earned sense of accomplishment.
Being an influencer marketing agency at our core and finishing second in one of the UK’s most prestigious esports tournaments was a huge success for Kairos, and we feel shows just how efficiently and effectively Kairos can turn an idea into successful execution. In the space of 24 hours we managed to get contracts agreed, sign five professional Call of Duty players, create custom merchandise for both players and fans, create a social and content strategy along with organising a hardware and social partnership with one of the biggest gaming peripheral manufacturers in the world.